How to help someone sleeping rough in London
What to say, what to offer, and who to call. A calm, practical guide for the moment you see someone on the street and want to do something useful.

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The short answer
Start by treating the person as a neighbour: say hello, ask their name and ask what would help. Offer a hot drink, food or warm socks if they want them. If they are sleeping rough, you can alert local outreach teams through StreetLink (streetlink.org.uk or 0300 500 0914). If someone is in danger or unwell, call 999.
Key points
- A greeting and eye contact matter. Many people sleeping rough say being ignored is one of the hardest parts.
- Ask before you give. People know what they need better than we do.
- StreetLink connects people sleeping rough with local outreach teams across England and Wales.
- In an emergency, or if someone seems very unwell, call 999.
- In freezing weather London activates its Severe Weather Emergency Protocol (SWEP) and opens extra beds.
Most of us have had the moment. You pass someone in a doorway on a cold evening, you slow down, and you are not sure what to do. You want to help without intruding, and you worry about getting it wrong. This guide is for that moment.
Rough sleeping in London is not rare. The city's CHAIN database, which records people seen sleeping rough by outreach teams, counted nearly 13,000 people in 2025/26 (opens in a new tab). Behind that number are individual people, each with a name, a story and a reason they ended up outside. The single most useful thing you can do is remember that.
Start with hello
It sounds small, but it is where everything starts. Say hello, make eye contact and, if it feels right, ask their name and tell them yours. People who have slept rough often talk about feeling invisible, as if the city has agreed to look straight through them. A short, ordinary conversation says the opposite.
You do not need to fix anything in that conversation. You are not an outreach worker and you do not have to become one. You are a neighbour checking in.
Ask what would help
The most respectful question is also the most practical one: is there anything I can get you? People know what they need far better than we can guess. Someone may want a hot drink and a sandwich. Someone else may have eaten already and would rather have dry socks, a phone charge or simply ten minutes of company.
If they say no, that is fine. Accept it warmly and move on. Respecting a no is part of treating someone with dignity.
Things people often find useful
- A hot drink or a hot meal, especially in cold weather
- Water, and in summer, sun cream
- New socks and underwear, which are rarely donated and always needed
- Toiletries: toothbrush, toothpaste, wet wipes, deodorant, sanitary products
- A phone charge or a small power bank
- Information about a local day centre or food service
Alert an outreach team through StreetLink
If someone is sleeping rough, you can let local outreach teams know through StreetLink (opens in a new tab). It is a service that passes your alert to the outreach team for that area, so trained workers can find the person and offer support, from a bed for the night to help with housing, health and benefits.
Ask first, if you can
Where possible, ask the person whether they would like you to make a referral. Some people are already in touch with services.
Note the location
Be as precise as you can: the street, a landmark, which doorway, and the time you saw them. Teams usually go out early in the morning.
Describe them kindly
A short description helps the team find the right person: clothing, a sleeping bag colour, anything distinctive.
Send the alert
Use the StreetLink website or app, or call 0300 500 0914.
In cold weather
Winter nights are dangerous for people sleeping outside. In London, the Severe Weather Emergency Protocol (opens in a new tab), known as SWEP, is activated when temperatures are forecast to drop below freezing. When it is active, councils open extra emergency beds so that no one has to stay out in the cold.
If you see someone out on a freezing night, a StreetLink alert is especially useful because outreach teams can offer a SWEP bed. Warm drinks, gloves, hats and a spare blanket all help in the meantime.
In a heatwave
Heat is less talked about but it is also a risk. Offer cold water, sun cream and a hat, and let the person know where they can find shade or a cool public building. Heat exhaustion can come on quickly; if someone is confused, has stopped sweating or has collapsed, call 999.
If you want to go further
Many people find that one conversation makes them want to do more. There are good ways to turn that into regular help:
- Volunteer with a local outreach service, soup run or day centre. Our guide to volunteering in London explains how to find the right role.
- Donate warm clothing where it is actually needed. See where to donate winter coats in London.
- Support an organisation you have checked and trust. Here is how to check a charity is legitimate.
Even a small light can bring hope to someone living in darkness.
At The Light Of God, street outreach in London is at the heart of what we are building, alongside food, clothing and company for people who are struggling. We are new, and we will always be honest about what we have and have not done yet. If you would like to help us start well, you can get involved.
Questions people ask
What is the best way to help a homeless person in London?
Talk to them as you would anyone else, ask what would help, and offer food, a drink or practical items if they want them. If they are sleeping rough, alert local outreach teams through StreetLink so trained workers can offer a bed and longer-term support.
What is the StreetLink phone number?
You can call StreetLink on 0300 500 0914, or send an alert through the StreetLink website or app. It connects people sleeping rough in England and Wales with local outreach services.
What should I do if a homeless person seems unwell?
If someone seems very unwell, is unconscious, or you think they are in danger, call 999. Stay with them if it is safe to do so until help arrives.
What is SWEP?
SWEP stands for Severe Weather Emergency Protocol. In London it is activated when temperatures are forecast to fall below freezing, and councils open extra emergency beds for people sleeping rough.
Should I give money to someone sleeping rough?
It is a personal decision. Some people prefer to buy food or a drink, or to donate to an organisation that works with people on the street. Whatever you choose, a respectful conversation is always welcome.
Sources
- People sleeping rough in London (CHAIN data), Trust for London
- StreetLink: connecting people sleeping rough to local services, StreetLink
- What is SWEP (Severe Weather Emergency Protocol)?, Crisis
- Rough sleeping in London (CHAIN reports), London Datastore
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